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Hyundai Korea has released its all new 2010 Equus to be on sale through out dealerships in Korean market. 2010 Hyundai Equus comes with a few more details on the premium-rivaling full-sized sedan. In this time Hyundai look like have not planned to bring its luxury car ahead Europe to compete with the German premium brand such as BMW, Mercedes-Benz and Audi. Hyundai has better choice in the others market such as China and Middle East to sell its luxury cars right now.

2010 Hyundai Equus give a choice of two gasoline/petrol engines. The first engine is a 3.8 liter V6 Lambda producing 285 hp and 358 Nm of torque. The second choice, 4.6 liter V8 Tau is more powerful delivering power of 360 hp and 439 Nm of torque.

2010 Hyundai Equus is available in 4 options right now. The base model is VS380, starting at 63.7 million won or 33,514 euros. The highest version is VS460 Prestige with price of 105 million won or 55,857 euros. The next year planning Hyundai will add extended wheelbase powered by a 5.0 liter engine version.

2010 Hyundai Equus offers balance driving with its 5-link suspension coupled with the Amplitude Selective Dampers (ASD). While the others features will give better value for money including a smart cruise control and a 3.5-inch display screen for the driver information system, an electric parking brake and lane-departure warning system.

Press Release

Equus – Hyundai’s New Luxury Flagship Arrives

EQUUS, Hyundai Motor Company’s new flagship sedan has arrived in showrooms across Korea.

Representing the pinnacle of Hyundai engineering and design sophistication, the all-new EQUUS will serve as an effective import fighter in the Korean luxury sedan market taking on the best from Germany and Japan.

As the replacement for the first-generation EQUUS which has been retired after ten years in the marketplace, the new successor was developed under the VI project codename over a period of three years and represents a total investment of 500 billion won (approximately AUD$513 million or US$337 million*).

Hyundai plans to sell 13,000 units in the Korean market this year, increasing that number to 19,000 units in 2010. The new flagship sedan will also make its way to overseas markets such as China and the Middle East starting in the second half of this year, competing with other world-class vehicles.

Available in four trim levels, EQUUS will be priced at 63.7 million won (approximately AUD$65,500*) for the entry level VS380 model and will top out at 105 million won (approximately AUD$108,000*) for the VS460 Prestige. Later this year, the range will be extended to include a long wheelbase edition which will be powered by a 5L V8 ‘Tau’ engine.

POWERTRAINS

EQUUS comes with a choice of two sophisticated engines: The ‘Lambda’ 3.8 V6 and the award-winning ‘Tau’ 4.6 V8. To maximise power while minimising emissions and fuel consumption, both engines feature all-aluminium construction, continuously variable valve timing, variable air induction systems and are mated to six-speed transmissions. The ‘Lambda’ V6, good for 213 kW and a peak torque rating of 358 Nm, delivers an impressive fuel economy rating of 10.8 litres / 100 km. The ‘Tau’ 4.6 V8, named by Detroit-based Ward’s Autos as one of 2009′s ‘Best Ten Engines’, delivers 269 kW and 439 Nm of torque with a fuel economy rating of 11.4 litres / 100 km.

SUSPENSION

Front and rear, EQUUS rides on 5-link suspension featuring lightweight aluminium control arms. Such a multi-link setup for both the front and the rear is uncommon in the industry but through a careful optimisation of the wheel geometry and bushing characteristics, stability and ride quality were optimised. To improve shock control over the wheels, Hyundai worked in partnership with ZF-SACHS to develop Amplitude Selective Dampers (ASD) which features an innovative relief valve, a design EQUUS shares with only one other car in the world, its luxury stable-mate Genesis. The air suspension is electronically governed to minimise body roll, nose-diving and other undesirable characteristics.

EQUUS also comes equipped with an Electric Parking Brake which is automatically released once the vehicle is put into drive gear and an Electro-Hydraulic Power Steering System which reduces fuel consumption.

SAFETY

EQUUS elevates driving safety to a whole new level with the introduction of Vehicle Stability Management which integrates the Lane Departure Warning System, Pre-Safety System, Third Generation Smart Cruise Control (SCC) and other sub-systems to provide unparalleled active and passive safety. Using smart optics, the Lane Departure Warning System issues an audible warning if the car deviates from the driving lane without signalling. SCC uses radar waves to automatically regulate the brakes and throttle and maintain a safe distance from the car ahead. If a collision danger is detected, the Pre-Safety System automatically applies the brakes, triggers a flashing warning light on the TFT-LCD which is followed by an audible alert and a vibration in the seatbelt harness. If a collision is unavoidable, full braking force is automatically applied and front seat belts are reeled in within a split second in order to maximise protection.

Another new safety improvement is the addition of a Knee Air Bag for the driver. With two front, four side and two side curtain airbags, this brings the total airbag count to nine.

Video cameras in the rear and front eliminate blind spots during parking and backing up manoeuvres, reducing the risk of accidents while the new Parking Guidance System provides a computer graphic overlay on the display screen to assist the driver. High Intensity Discharge Head Lamps with Adaptive Front Lighting System varies the angle of the light beam according to the steering direction for safer driving.

COMFORT and CONVENIENCE

Whether driving or being driven, EQUUS opens up a new realm in motoring luxury. Heating, for example, is to be found in unexpected places-steering wheel, seat cushions and backrests- providing a welcome touch on a chilly day. On hot summer days, the seat cooling system and glove box drink chiller will be appreciated in hot, sticky weather while the massage system in the rear seats relaxes and refreshes while en-route.

EQUUS is also equipped with an advanced Driver Information System whose menus are accessible through touch-screen menus or jog wheel which has adjacent buttons for menu short cuts. DIS displays navigational maps, personal cell phone directories (downloadable via Bluetooth®) and serves as the central control of the 17-speaker Lexicon Sound System. Logic7.1 is able to transform the EQUUS cabin into a veritable concert hall with surround-sound wizardry.

A 3.5-inch display nestled between the speedometer and the tachometer provides a rich variety of information displayed in colourful graphics using the latest Thin Film Transistor Liquid Crystal Display (TFT-LCD) technology. From the tyre pressure to the AV system and lane departure warning system, fifteen different vehicle functions can be monitored using this high-resolution colour screen.

* Currency conversion based on March 16 rates.

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